Pill from Amazon, Microsoft pharmacy: innovative trends in the pharmaceutical and medical services market

They are shared by Serik Smagulov, the founder of Kazakhstan’s largest medical IT project iDoctor.kz and the head of development of new IT products American Express.

The technological revolution, which in recent years has affected almost all areas of modern life, is radically changing our idea of ​​convenience and service, forcing traditional players to adapt to new realities, where the pace sets Uber , AirBnb and other unicorn startups. The stellar success of companies whose business operates on the basis of technology platforms has led to a sharp development of innovative solutions for literally every occasion: from real estate transactions ( Zillow Group ) to entertainment ( Spotify and Netflix ) and business ( Salesforce.com ).

For a long time, the fragmented sphere of medical and pharmacological services remained one of the closing ones in this American trend. Here, patients are often faced with outdated service and opaque pricing. At the same time, professionals point to an acute shortage of effective and affordable technologies in the context of an aging population and the growth of chronic diseases all over the world. According to Accenture consulting company , the cost of medical services could reach $ 18.3 trillion by 2030, while the loss of productivity over the same period would cost $ 47 trillion.

Recently, the wind of changes has been felt more and more in this direction: Microsoft , Amazon are beginning to penetrate the ecosystemand other innovative players, competing for market leadership in medical technology, which in 2020 could reach $ 206 billion. In January 2019 the Microsoft Corp . signed an agreement with the largest international pharmacy chain Walgreens Boots Alliance . The parties agreed on the development of new virtual models for the provision of medical services and the creation of technologies for the treatment and prevention of chronic diseases. They plan to use the capabilities of the Microsoft Azure cloud platform to process patient data. Also, pharmacies will have experimental “corners of digital health” selling medical gadgets, where any visitor can take metrics of their physical condition.

Watch with a revolution

Innovation: Pill from Amazon, Microsoft pharmacy: innovative trends in the pharmaceutical and medical services marketLuke Chesser / Unsplash

The Microsoft / Walgreens partnership is taking place amid growing ambitions of Jeff Bezos , the founder of Amazon. In 2018, retail giant acquired the PillPack online pharmacy , and also announced an agreement with the Warren Buffett holding Berkshire Hathaway and banking giant JPMorgan Chase , promising to make the medicine better and more affordable. Apple is

not far behind in this race.: their latest Watch Series 4 is equipped with an electrocardiogram function, which is useful for those who have problems with the cardiovascular system. Last year, the company launched the new RXASAP application, which allows doctors to check patient status data remotely, as well as tools for developers of medical gadgets. The revolution in medicine is just beginning, analysts are sure. According to a survey by software giant SAP and the Oxford Economics academic institute , more than 70% of medical institutions in the United States plan to introduce the latest innovations in the next two years to increase the level of service and attract new patients.
Let’s try to understand the trends that are worth following this year:


Platforms for the exchange of medical information, which allow you to not only make an appointment, but also talk to a doctor online, have become one of the fastest growing segments of healthcare in the world. Last year, the number of patients who used Order-cs.com services, according to experts, could reach 7 million , compared with 1 million in 2015. And against the background of the popularity of gadgets that monitor the condition of patients remotely, this trend will only grow.

Artificial Intelligence

Last year the US government for the first time allowed the company IDx , which develops diagnostic for ophthalmology based on AI, to carry out a medical examination without the participation of a specialist. In the near future, other manufacturers of smart devices may also receive a green light. Machine learning (ML) algorithms will also be used in the development of new drugs, greatly accelerating the process of entering the consumer market.

Innovation: Pill from Amazon, Microsoft pharmacy: innovative trends in the pharmaceutical and medical services marketrawpixel / unsplash


If you ever had to transfer medical records from one specialist to another, then you know how old this process is. Technology blockchain allow patients and providers to move to electronic medical records, as well as create a single database with high security of personal data, access from anywhere and data synchronization.

Internet of medical things

A variety of medical gadgets that monitor the patient’s condition – temperature, pressure or blood sugar – are unlikely to surprise anyone. However, methods of processing personal data against the background of the widespread dissemination of Internet of Things are becoming more and more innovative . So, in the United States developed an electronic pill with an integrated chip, which allows you to determine whether the patient adhered to the prescribed course of treatment.

Chat bots

AI-based chatbots can quickly and efficiently collect anamnesis, reducing the likelihood of a mistake, and also save resources and “unload” doctors and nurses. And projects like Woebot , which helps deal with depression, will soon be able to replace psychologists. Chatbots also make life easier for patients by writing prescriptions on time, delivering test results and scheduling visits to the doctor.

According to experts, 2019 will be a turning point for the adaptation of new technologies in medicine: the conservative strategy of traditional market players will give way to new ideas, and technology companies will gradually conquer this tricky trillion market.

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